What is content marketing?
We have gone over this many times, but nevertheless, it never becomes less important. Content marketing is a crucial component in the mechanism of affiliate marketing. Without it, lucrative affiliate marketing would not exist.
In simple words, content marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”Valuable content is what keeps your audience coming back. It’s what drives your website higher up in organic rankings and allows your website to have a more natural, refined look. Content marketing can help you achieve the following:
- Improve brand awareness
- Increase conversions
- Boost revenue
- Improve your industry reputation.
What are the different types of content marketing?
Content marketing is diverse. Utilizing alternate types of content allows you to diversify your platform and create something substantial.
Written content is amongst the most powerful types of inbound content. It allows content creators and marketers to use their creativity when exploring their topic of choice. Blogs allow marketers to promote both internal and external content, as well as socialize their content on social media. In addition to this, written content helps your posts to rank higher and achieve better organic SERPs.
Over 50% of online users prefer to see videos versus other content from their favorite brands. Video marketing improves conversions, which essentially enhances ROI and helps build relationships with the audience. Video content can be shared on any social platform and is easy to view and enjoy.
Social media has an audience of over 3.6 billion – yes, half of the planet. I guess it’s clearer now why so many entrepreneurs turn to social media as their crucial advertising resource. You can use numerous platforms, such as Facebook, Instagram, Pinterest, LinkedIn, Tik Tok, etc. Each platform has its unique algorithm and way to share content on. For example, Instagram allows you to shares photos, live videos, and stories, while Facebook is more oriented towards photos and written content.
Why is content marketing important?
Content marketing helps you build your authority online. It allows you to establish your business as a credible place to derive information from. And subsequently, rank higher in search engines. If your website offers valuable, engaging content, your customers are much more likely to trust you. Quality content helps build relationships with your audience and demonstrate how to utilize your products and services in their everyday life.
A quote I recently came across and found very easy to relate to as a marketer is the following: “When we create something, we think, ‘Will our customers thank us for this?’ I think it’s important for all of us to be thinking about whatever marketing we’re creating; is it really useful to our customers? Will they thank us for it? I think if you think of things through that lens, it just clarifies what you’re doing in such a simple, elegant way.” – Ann Handley.