Online advertising is becoming white noise with so much advertising already on the web, so you need to learn techniques that will help your company stand out from the crowd.
If you never heard about native advertising you simply loose. Keep reading and you’ll see how your company can stand to benefit from this popular technique.
What is native advertising?
Native advertising is paid content that one side – matches a publication’s editorial standards while also meeting the audience’s expectations on the other side. It might be articles, infographics, videos, etc. Corporations can buy it and publishing platforms can promote it. To clarify, native advertising is a sort of paid advertising in which the ad meets the form, feel, and function of the content in which it appears.
5 Key benefits of native advertising
1. It’s effective
Because native ads feel natural and are displayed as a relevant piece of information for consumers, your ad’s potential reach is far higher compared to other forms of advertising. Native ads attract three times more customer attention and have ten times greater performance. It fits the content so well that it seems like a useful piece of information. Because of this, consumers are more likely to treat it as helpful content instead of an annoyance.
2. It provides the growth of brand content
Content is the core stone of everything brands do. It strengthens your brand growth and increases brand awareness. Unfortunately producing new content is a constant challenge for every marketer and native ads may be a kind of solution. It’s designed to combine with the content that surrounds it, which means it should be just as enjoyable as the content.
3. It’s mobile-friendly
Native advertisements work seamlessly with mobile sites. It’s the number one ad for mobile websites. Native advertisements are displayed as part of the present content of the website, it’s absorbed in the exact same manner as the primary content of the website. This means that you don’t have to generate any platform-specific adjustments to your advertisements between mobile and desktop.
4. It keeps viewers to stay longer
Native ads mixed with the original page content so well that viewers will actually look at them and think what the ad is saying instead of immediately closing the ad.
5. It’s transparent
Native advertising gives you a level of transparency that’s challenging to achieve in other forms of advertising. It has algorithms that match the webpage’s content and your ad ideally. The algorithm also helps to show ads only where they’re truly relevant.
Native ads can be useful, informative, and sell a product or strengthen a brand. But if you do it wrong, your readers will hate you for it. Understanding how to use this in a delicate way is the most crucial part of native advertising.